Same family. Same handshake. Since 1970.
What started as a glass case of fishing lures on Normandy Boulevard has grown into North Florida's most trusted outdoor outfitter — without losing the handshake-and-coffee feel.
Pat & Sue opened the doors in 1970.
Pat ran the counter; Sue ran the books. Fifty-five years later the names on the payroll have changed but the standard hasn't — if we wouldn't carry it into the field ourselves, it doesn't go on the shelf.
The shop grew one department at a time: lures became rods, rods became rifles, rifles became a full archery pro-shop and a concealed-carry classroom. Through all of it the rule stayed the same — honest gear, honest advice, no pressure.
Today the third generation runs the floor. Same building on Normandy, same coffee pot, same answer when you ask what actually works: we'll tell you the truth, because we hunt and fish here too.
